AFFIRM ANTI-AGING LASER
The Affirm Anti-Aging Workstation is a facial rejuvenation laser that also offers wrinkle reduction, scar treatment, pigmentation, redness reduction and age spot treatment. The innovative Multiplex™ technology with Combined Apex Pulsesm Technology needed to compete with the Fraxel laser which, at the time, was the #1 product for these treatments.
As a result of Affirm's unique product design and innovative technology it quickly took over market share as the complete skin rejuvenation solution, providing better and faster results with less pain than any other available product.
- Created, managed and drove entire marketing communications plan and strategic product launch for Affirm Anti-Aging laser amidst intense competition at the American Society for Laser Medicine Conference
- Worked closely with the Product Development team to enhance features of Affirm's design and treatment potential (based on direct physician and patient feedback)
- Generated over $12m in revenue in 2 years
- Became #2 flagship product for Cynosure's portfolio in less than 1.5 years of launch